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How to Choose a Real Estate Photographer

How to Choose a Real Estate Photographer

Monday, 03 April 2023 12:01

Sometimes you have to judge a book by its cover. When it comes to selling or renting a property, high-quality and visually appealing photographs can make all the difference in attracting potential buyers or renters. That is why choosing the right real estate photographer is crucial to your home’s future. However, with so many options out there, it can be overwhelming to make a decision.

In the world of real estate, photography plays a crucial role in attracting potential buyers and clients. With the rise of technology and social media, the demand for high-quality real estate photography services has increased significantly. This helpful article will highlight a few of the key factors to consider when selecting a real estate photographer. 

These range from researching real estate photography services, and evaluating a photographer's portfolio and style, to considering cost and communication. 

If you can follow these steps, you can ensure that you choose a photographer who will capture the essence of your property and help you achieve your real estate goals. So let’s find out what it takes to hire a real estate photographer.

How to Choose a Real Estate Photographer

Why does it matter?

In a recent study by F. Ullah and S.M.E. Sepasgozar published in Sustainability, the authors suggest that "real estate photography is a key factor in the success of property sales, and professional photography can increase the value of the property by up to 12 percent.” 

Some other important stats from 2022: 

  • 97% of homebuyers used the internet in their home search
  • 33% of people purchased the home sight unseen
  • 95% of users viewed the first photo in the listing for a total of 20 seconds
  • 60% of the time viewing photos, whereas only 20% of the time reading the description
  • You can get a 47% higher asking price per square foot with high-quality images

It is essential to research and invest in real estate photography services to enhance the visual appeal of the property and increase its value. To find the right real estate photographer, one must consider factors such as experience, portfolio, and pricing. 

It is also crucial to communicate the specific requirements and expectations with the photographer to ensure a successful photoshoot. By investing in professional real estate photography services, sellers and real estate agents can improve their chances of attracting potential buyers and clients, ultimately leading to a successful sale.

How much should you be paying?

High-quality photos can make a property look its best, so you do not want to be too stingy.  But how much should you pay for a real estate photographer? The answer to that question depends on several factors.

First, looking at the photographer's experience and skill level will play a significant role in determining their price. A photographer who has been in the industry for years and has a portfolio of impressive work will likely charge more than someone who is just starting out. 

However, it's important to note that experience doesn't always equate to quality, so it's essential to review a photographer's portfolio before making a decision.

Also, consider how the location of the property can affect the price. In some areas, real estate photography may be in high demand, and photographers may charge more as a result. Conversely, in areas where the demand for real estate photography is lower, photographers may charge less.

You may also want to keep in mind how the scope of the project will also impact the price. A photographer may charge more for a large, luxury property with multiple buildings and extensive grounds than they would for a small apartment. Additionally, the number of photos required can also impact the price.

Finally, it's important to consider the photographer's equipment and editing skills. A photographer who uses high-end equipment and has advanced editing skills will likely charge more than someone who uses basic equipment and has limited editing abilities.

While it may be tempting to choose the cheapest option, investing in high-quality real estate photography can make a significant difference in the success of your property sale or rental. So consider factors like skill level, experience, and editing skills when selecting your photographer. 

Can I work with them?

The relationship between proprietor and photographer is critical to your photo’s success.  A good photographer can help showcase the beauty and features of a property in a way that attracts potential buyers. However, it's important to know if you can work with your real estate photographer before you hire them.

Look through their previous work and see if it aligns with your vision for your property. Ask yourself, do they have experience shooting the type of property you have? 

Another factor to consider is their communication skills. A good photographer should be able to communicate effectively with you throughout the process, from scheduling the shoot to delivering the final product.

They should also be willing to listen to your ideas and concerns and be able to incorporate them into their work. If you find that communication is difficult or that your photographer is dismissive of your ideas, it may be a red flag.

Overall you will want to consider their communication skills, availability and flexibility, and pricing and value as you determine the photographer that is right for your home. Remember, the partnership is everything.

Say Cheese!

In conclusion, choosing the right real estate photographer is a critical decision for any agent, broker, or seller. A good real estate photographer can highlight the best features of a property, attract potential buyers, and increase the chances of selling the property for the best price. 

When selecting a photographer, it is essential to consider their experience, portfolio, equipment, and pricing. By doing so, you can ensure that you get high-quality photos that can help you stand out in a competitive market. With these tips in mind, you can confidently choose a real estate photographer who can help you achieve your goals and make your property shine.


If you want to learn more about why professional photos help sell homes faster, this article continues the conversation and provides more helpful tips as you browse the real estate photography landscape. 

I would love to talk to you more about how to choose a real estate photographer in the foothills and Triad. Reach out to me today for more information!