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The Art of Exterior Real Estate Photography: How To Showcase Your Properties in the Best Light

The Art of Exterior Real Estate Photography: How To Showcase Your Properties in the Best Light

Friday, 02 February 2024 17:20

Welcome to the world of real estate photography, where every click of the shutter has the power to capture the essence of a home and entice potential buyers. In this comprehensive guide, we'll delve into the art of exterior real estate photography, exploring techniques and tips to showcase your properties in the best light. 

From harnessing natural sunlight to framing the perfect shot, we'll uncover the secrets to creating captivating images that highlight the beauty and allure of every home. Once you know these tips and tricks, you can turn your home from a dreary hovel into a home that truly shines. 

How To Showcase Property With Exterior Real Estate Photography

1) The Power Of First Impressions

In the fast-paced world of real estate, first impressions are everything. Exterior photography serves as the initial introduction to a property, setting the stage for potential buyers' expectations. A well-executed exterior photograph can capture attention, evoke emotion, and compel viewers to explore further.

By showcasing the curb appeal and unique features of a home, exterior photography plays a crucial role in attracting interest and generating leads.

2) Lighting Is Key – Harnessing Natural Sunlight For Stunning Shots

One of the most critical elements of exterior photography is lighting. Natural sunlight can elevate a photo from ordinary to extraordinary, highlighting architectural details, textures, and colors. When photographing exteriors, aim to shoot during the "golden hours" – the hour after sunrise and the hour before sunset – when the light is soft, warm, and diffused.

Avoid harsh midday sunlight, which can create harsh shadows and wash out colors. By harnessing the magic of natural light, you can capture the true beauty of a home and create images that resonate with viewers.

3) Composition Matters – Framing The Perfect Shot

Composition Matters Framing The Perfect Shot

Composition plays a vital role in the success of exterior real estate photography. Consider the angle, perspective, and framing of each shot to create visually engaging images that draw viewers in. Start by assessing the property's best features and determining the most flattering angles.

Experiment with different vantage points – from ground-level shots to elevated perspectives – to showcase the home from various angles. Pay attention to symmetry, balance, and leading lines to guide the viewer's eye through the image and highlight the property's unique selling points.

4) Showcasing Outdoor Living Spaces – Inviting Buyers To Imagine Themselves At Home

In today's real estate market, outdoor living spaces have become highly sought after by buyers seeking to maximize their enjoyment of home. When photographing exterior spaces, focus on showcasing the potential for outdoor living and entertaining. 

Capture inviting patio areas, cozy fire pits, and lush landscaping to create a sense of ambiance and relaxation. By highlighting the lifestyle opportunities afforded by the property's outdoor spaces, you can help buyers envision themselves living and thriving in their new home.

Aerial Photography – Taking Your Listings To New Heights

Aerial photography offers a unique perspective that allows potential buyers to gain a comprehensive view of a property and its surroundings. By utilizing drones or aerial photography services, you can capture stunning aerial shots that showcase the property's size, layout, and proximity to amenities. 

Aerial photography is particularly effective for showcasing expansive properties, waterfront homes, and properties with breathtaking views. By incorporating aerial photography into your marketing strategy, you can elevate your listings and attract more attention from prospective buyers.

Weather Considerations – Making The Most Of Mother Nature's Moods

Weather can significantly impact the mood and atmosphere of exterior real estate photography. While sunny days are ideal for capturing vibrant colors and clear skies, don't underestimate the beauty of cloudy or overcast weather. 

Cloud cover can create soft, diffused light that minimizes harsh shadows and highlights textures and details. Embrace rainy days as an opportunity to showcase the coziness of covered outdoor spaces, such as porches or verandas, and to capture the glistening reflections of raindrops on foliage. Additionally, consider seasonal weather patterns when planning your photo shoots.

For example, spring showers can enhance the lushness of greenery, while winter snowfall can transform a property into a winter wonderland. By embracing the diverse weather conditions throughout the year, you can create a dynamic portfolio of images that showcase the property's versatility and appeal in any season.

Can Properties Say Cheese? 

Exterior real estate photography is a powerful tool for showcasing properties in the best possible light and attracting potential buyers. By mastering the art of exterior photography, you can create captivating images that highlight the unique features and charm of each home, compelling viewers to take the next step in their home-buying journey. 

Here are a few key takeaways to consider when doing real estate photography… 

  • Maximize Curb Appeal: Ensure the exterior of the home is well-maintained and visually appealing before photographing.
  • Clean and Declutter: Remove any clutter or distractions from the exterior space to create a clean and inviting scene.
  • Highlight Key Features: Focus on capturing the property's standout features, such as architectural details, landscaping, and outdoor living spaces.
  • Consider the Season: Take advantage of seasonal elements, such as blooming flowers in spring or colorful foliage in autumn, to enhance the visual appeal of the property.
  • Edit with Care: Use photo editing software to enhance colors, contrast, and clarity, but avoid over-editing or altering the appearance of the home.

So, grab your camera, harness the power of natural light, and let your creativity shine as you capture the beauty of home sweet home. To learn more about real estate photography and bring on help from a pro, I have years of experience capturing real estate photography, including aerial footage, 3D virtual scans, as well as classical still footage

Did you know that:

  • 97% of homebuyers used the internet in their home search.
  • 33% of people purchased the home sight unseen?
  • 95% of users viewed the first photo in the listing for a total of 20 seconds.
  • 60% of the time is spent viewing photos, whereas only 20% of the time is spent reading the description.
  • You can get a 47% higher asking price per square foot with high-quality images.

With my help, you can create photos that translate the heart of your home to those who are looking. Soon you’ll have buyers clamoring to call your property home as well. Contact me for more information about professional real estate photography for your home or listing

Want to learn more? Check out my article, How Important Are Photos When Selling Your Home?